How to scale your Shopify app

Published on 10 Jan 2023 | by Boaz Lantsman, Prys | 8 min

  1. Know your customers
  2. Scale traffic acquisition with paid ads
  3. Unleash growth through your funnel
  4. Optimize your app store page
  5. Use smart pricing
  6. Optimize your post-install funnel

 

 

1. Know your customers

2. Scale traffic acquisition with paid ads

Shopify app Google ads suggestions — Prys
Shopify app Google ads suggestions — Prys

3. Unleash growth through your funnel

  1. Improving your funnel’s conversion rate by 20% has the same impact on your revenues as growing every single source of traffic by 20%, without the traffic acquisition cost.
  2. Improving your funnel’s conversion rate by 20% means that you are 20% better at converting leads, which means you can afford to pay 20% more for them. This opens up more aggressive bidding in performance marketing platforms and the prospect of adding new keywords to fuel your growth.
  3. Because a funnel is a series of steps that a user must pass through, it works as a series of multiplications. An improvement in any step affects the whole funnel by the same percentage. Improving 20% in step 2 has the same effect as improving 20% in step 7. In both cases, the funnel as a whole improves by 20%.

If you need help with your funnel, check out convert2x, a consultancy specializing in funnel optimization and scaling for Shopify apps.

 

4. Optimize your Shopify app store page

 

Optimize your Shopify app store page for SEO

Recommended keywords for the Shopify app store page
Shopify app store page organic keyword suggestions— Prys

Optimize your app store page for conversion

Compelling value proposition

Number and quality of reviews

Supporting image or video

5. Use smart pricing

6. Optimize your post-Install funnel

Embedded apps

Onboarding

In-trial

Subscription flow

Conclusion and summary

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