Introduction

Growth relies on context. Knowing your own metrics is essential, but knowing how they stack up against the market is what separates good apps from category leaders.

This report analyzes aggregated, anonymized data from over 400 active Shopify apps connected to Prys, a Shopify app growth platform. This cohort represents a statistically significant sample of active apps across various categories.

In the sections below, we compare the Mean (Average) performance against the Top Quartile (Top 25%). This reveals the specific performance gaps — from acquisition to retention — that separate standard apps from the top performers going into 2026.

Shopify App Benchmarks breakdown:

1. Shopify App Revenues & Growth Benchmarks
2. Shopify App LTV and User Values Benchmarks
3. Shopify App Conversion Rate Benchmarks
4. Shopify App Churn and 24hr uninstall Benchmarks
5. Shopify App Traffic, Install & Customers Bechmarks

 

1. Shopify App Revenues & Growth Benchmarks

Shopify App Monthly Revenue

Average: $8,769. Top Quartile: $13,30

Shopify App MRR Growth Rate

Average: 2.96% monthly (42% annually). Top Quartile: 5.75% monthly (96% annually)

Shopify app MRR growth rate benchmark

Shopify App Paying Customer Growth Rate

Average: 2.66% monthly (37% annually). Top Quartile: 4.95% monthly (79% annually)

 

Shopify App ARPU

Average: $27.13. Top Quartile: $36.30

Shopify app ARPU benchmark

2. Shopify App LTV and funnel step values Benchmarks

Shopify App Customer Lifetime Value

Average: $405. Top Quartile: $507

Shopify app customer lifetime value benchmark

 

Shopify App Subscriber/Trialist Value

Average: $95.19. Top Quartile: $162.81

Shopify app app subscriber value benchmark

Shopify App Install Value

Average: $43.25. Top Quartile: $71.26

Shopify app install value benchmark

Shopify App Store Page Visitor Value

Average: $9.43. Top Quartile: $13.58

Shopify app store page visitor value benchmark

 

 

3. Shopify App Conversion Rate Benchmarks

Shopify App Store Page Visit to App Install Conversion Rate

Average: 19.34%. Top Quartile: 30.67%

 

Shopify App Install to Subscribe/Start trial Conversion Rate

Average: 29.89%. Top Quartile: 49.96%

Shopify App Store Page Visit to Subscribe/Start trial Conversion Rate

Average: 5.63%. Top Quartile: 9.77%

Shopify App Store Page Visit to New Paying Customer Conversion Rate

Average: 2.12%. Top Quartile: 3.41%

4. Churn and 24hr uninstall

Shopify App Customer churn Rate

Average: 8.95%. Top Quartile: 4.69%

Shopify App 24hr Uninstall

Average: 30.71%. Top Quartile: 22.80%

 

 

 

5. Traffic & Customers

 

Shopify App Store Page Monthly Visitors

Average: 644. Top Quartile: 1,075

 

Shopify App Monthly Installs

Average: 147. Top Quartile: 268

Shopify app monthly installs benchmark

Shopify App Paying customers

Average: 508. Top Quartile: 838